How to do franchising in Middle East

Franchising in the Middle East: Trends & Opportunities

Key Highlights of the Session:

  • The impact of COVID-19 on the franchising sector in the UAE and the wider Gulf region
  • High-growth sectors to watch in the coming years
  • The typical profile of a Master Franchisee in the UAE
  • The role of real estate in franchise expansion
  • Online vs offline: how brands are adapting to the digital economy and leveraging it

Speakers:

  • Khalid Mahdi, Middle East Director – Accentia Franchise Consultants
  • Saer Imad, Group GM – Almed Retail
  • Marcel Portmann, Managing Director – Duck Donuts
  • Cristiano Iezzi, Co-founder & Development Manager – C House Italia