Overview of Pano’s Corporate Leadership
Discover the inner workings of the Pano network through insights from its leaders and partners. From organization and training to support and strategic vision, explore how this franchise relies on proximity and performance to drive its growth in France an
With more than 170 agencies in France and internationally, the company continues its expansion thanks to a rigorous organization and strong values.
Thomas Morlier, Managing Director of the Pano network, recalls the origins and strengths of the concept:
« Pano was founded more than 40 years ago near Bordeaux. It started as a traditional sign-painting workshop. My father created the company and developed it over the years. »
He emphasizes the originality of the network:
« The idea was to create smaller agencies with lower operating costs while providing responsiveness, advice, and proximity, which still remains the strength of our concept today. »
For him, these local agencies are what make Pano unique:
« 40 years later, the Pano concept remains unique thanks to the proximity of its agencies, which provide solutions to retailers, craftsmen, and businesses, notably through showrooms and personalized customer service tailored to all their needs. »
The strategic role of the sales department is presented by Fabien Farazao, Sales Director of Pano Global Network Services:
« Our role is to provide turnkey projects to our Pano agencies. Our team of graphic designers and project managers prepares the project management upstream before assigning the production and installation to our franchisees. »
Fabien also highlights the positive impact for local agencies:
« Thanks to Pano Global, agencies can reach different types of clients: franchise networks, branch-operated chains, integrated networks, and even institutional clients such as banks. »
He adds:
« The most important thing is the revenue and margin generated, which is a real advantage for improving agency profitability. »
Training is a key pillar of the network, as explained by Mathieu Bouyssiere, Head of Training at Pano Academy:
« Pano Academy’s objective is to transmit our know-how through Qualiopi-certified training programs that are fully personalized according to each profile. »
He specifies:
« 80% of the people trained are undergoing a career change, often without previous experience in signage or communication. »
The intensive 3-to-5-week training program in Bordeaux effectively prepares future franchisees:
« They learn everything, from pricing to installation techniques and production tool management, so they are ready to open their agency quickly and get straight into business. »
On the franchisees’ side, the network experience is lived daily. Damien Tison, multi-franchisee in Northern France, shares his experience:
« I opened my first agency 15 years ago. The Pano network is becoming increasingly structured, with quality suppliers and competitive prices. »
For him, support is a major strength:
« We benefit from strong support during regional meetings held twice a year, as well as the annual convention where we meet fellow franchisees to share our challenges. That’s when you truly feel the strength of the network: you are not alone. »
He summarizes the Pano spirit as follows:
« Friendly, supportive, and family-oriented. »
As a regional manager and mentor, he also underlines the importance of the bond between franchisees:
« It is essential for those starting a new profession to know that someone is there to answer questions and provide support. »
Finally, Ludivine Melier, franchisee of Pano Médoc, shares her motivation and daily experience:
« What motivated me was the opportunity to use my communication skills again and return to concrete projects where I can see the final result. »
She stresses the strength of the network:
« Pano represents more than 40 years of experience and a network of 170 agencies in France and abroad that we can rely on. »
For Ludivine, customer interaction is what she enjoys most about her work:
« Every day is different, every solution is tailor-made, and that’s what I appreciate most in my daily work. »