La Croissanterie Accelerates Its Franchise Expansion Across Africa
Already established in seven African countries, La Croissanterie is continuing its growth across the continent and is now seeking new franchise partners to develop restaurants beyond service stations.
Already present in seven African countries within Total service stations, the sandwich and fast-food chain La Croissanterie aims to continue its expansion across Africa by also opening restaurants outside service stations. La Croissanterie is therefore seeking new franchisees on AfriqueFranchise.com and its national websites in the Maghreb (Tunisia, Algeria, Morocco) and in Sub-Saharan Africa (Senegal, Gabon, Ivory Coast, Cameroon).
Just three years after its launch in Africa, La Croissanterie already had 48 outlets across several countries, a major success for this French sandwich and fast-food chain with extensive experience, having been founded in France in 1977. The very first African outlet opened in Senegal. The same concept has been replicated throughout the continent, with a significant share of local sourcing. The chain has also implemented training programs and internships for African employees.
La Croissanterie is a leader in French fast food, offering quality products at affordable prices. With nearly 300 restaurants across 10 countries, its adaptable concept and continuous innovation have earned it strategic partnerships and several awards for excellence. (Including Best Retail Chain in 2024 and Best Sandwich Chain of the Year in 2023 for the fifth time).
La Croissanterie offers a turnkey concept that is easy to operate and can be implemented in locations ranging from 20 to 250m2, whether in shopping centers, city centers, or in Travel Retail. The brand is seeking franchisees capable of opening at least three units.