Cavavin Accelerates Its International Expansion Strategy
Already established in several African countries, Cavavin continues its international growth with new openings planned across Africa and Europe.
With more than 150 stores in France and around twenty more internationally, particularly in Africa, CAVAVIN continues to expand its network. Outside France, CAVAVIN also opened several new units in 2023, notably in the Democratic Republic of the Congo, and intends to maintain this growth momentum. New openings are expected in Africa as well as in England, Georgia, and Belgium.
The international expansion strategy began in 2016 with the arrival of the current CEO Olivier Mermuys, whose objective is for at least 25% of annual openings to take place outside France.
International operations currently account for approximately 20% of total revenue. CAVAVIN employs 28 people at its headquarters in Guérande, including its international team, which is closely managed by the CEO.