CAVAVIN celebrates its 40th anniversary: between tradition, passion, and innovation
For its 40th anniversary, CAVAVIN - GROUPE WITRADIS celebrated its history on BFMTV and in Saint-Émilion, with interviews of wine merchants, an anniversary film, and a journey back to the brand’s origins.
For its 40th anniversary, CAVAVIN - GROUPE WITRADIS was featured in an inspiring interview on BFMTV, highlighting its network of passionate and expert wine merchants.
The brand reiterated its ambition: to create a unique experience for every customer, where wine is not just a product but a story to discover and a culinary journey.
Through video interviews, Ismaël Boehrer, franchisee in Châteaubriant, and David Rohel, Franchise Development Director in France, shared their views on this distinctive positioning: offering an accessible and human experience, built on advice, authenticity, and passion—far from the common clichés often associated with wine merchants.
As part of this anniversary, a film was also produced in collaboration with OPA MEDIA. It was presented during the annual congress held in Saint-Émilion. The filming took the team to a partner winemaker from the very beginning (1985), the historic cellar of La Baule at Château de Roquemont, as well as to a franchisee’s location.
A celebration that reflected the richness of the brand’s history, the strength of its network, and the passion that has driven CAVAVIN for four decades.