An example of an advertising campaign by MBE, Mail Boxes Etc.
Mail Boxes Etc. (MBE), a well-established and recognized brand, supports its franchisees notably through communication efforts. As the year comes to a close, a new campaign has been launched to increase their visibility and boost their business activity.
Support That’s Always There
As the year draws to a close, MBE is launching a new communication campaign designed to boost franchisee activity during this particularly strategic period. October, November, and December are key months for the network, marked by high demand for packing, shipping, and logistics services — especially with the holiday season approaching.
Designed as a multichannel campaign targeting both individuals and businesses, this initiative aims to strengthen brand awareness while driving traffic to franchised centers.
In France, for example, a radio campaign is airing on RTL and RMC, enabling MBE to reach a national audience and reinforce its brand image. Sponsorship spots and advertising messages broadcast on these stations clearly and effectively highlight MBE's service offerings.
The digital strategy complements this approach with targeted actions on Google, META, YouTube, and LinkedIn. The objective: to maximize the visibility of Mail Boxes Etc., capture the attention of qualified audiences, and encourage interactions — such as information requests, service consultations, or direct contact — that directly stimulate the activity of franchised centers.
It is important to note that while this example focuses on France, advertising campaigns are naturally tailored to each country where MBE operates, in close collaboration with local franchisees, to best meet the specific needs of each market.
This communication plan is the result of the dedicated work of the brand’s National Communication Committee, which brings together representatives from both the franchisor and franchisees elected by the entire network.