LA VIE CLAIRE

La Vie Claire is a company offering organic food products, dietary supplements, hygiene products, and cleaning supplies, always aligning closely with consumer needs and respecting the environment.

History

La Vie Claire is a company offering organic food products, dietary supplements, hygiene products, and cleaning supplies, always aligning closely with consumer needs and respecting the environment.

La Vie Claire was born from the creation of Henri-Charles Geffroy's magazine, a visionary man and pioneer of healthy eating. Suffering from health issues due to exposure to gas during World War I, he chose to completely rethink his eating habits. He shared his methods of healthy eating and met with great success. He decided to develop and market foods in line with the standards recommended in the magazine and opened the first La Vie Claire cooperative in 1948.

In 1996, La Vie Claire was acquired by the Distriborg group of Régis Pelen, a leader in organic food. In 2015, La Vie Claire expanded internationally through franchising. A new store layout concept emerged in 2016, featuring the use of more eco-friendly materials.

Key Figures

• 1st organic store franchise network
• €325.4 million in network revenue
• 340 stores, including 209 franchises, 13 stores in DOM TOM, and 7 abroad.

The La Vie Claire Brand

La Vie Claire develops and markets its own brand of products launched from the very beginning. The La Vie Claire brand is the largest on the market with nearly 2000 products exclusively distributed in the brand's stores, covering all areas of need. Continuous optimizations of recipes and product compositions are made to best meet consumer needs. For over 70 years, La Vie Claire's expertise has enabled the creation of a unique offering in terms of requirements, rigor, and control.

Missions and Values

Organic commitment since 1946:

• For taste, because pleasure is what drives us all to eat better.
• For well-being, to eat and live better through organic products respecting seasonality and expert advice in nutrition and naturopathy.
• For the earth and those who work it, supporting those who feed us means mobilizing for organic farming that benefits the climate, biodiversity, and animal welfare.

La Vie Claire is defined by 5 strong values:

• Independent: A family-owned and independent company, 80% owned by the Pelen Family, 10% by management and employees, 9% by other minority shareholders, and 2% by a foundation.
• Human: Believing that the best products come from quality relationships, La Vie Claire forms sustainable partnerships with its producers.
• Committed: La Vie Claire has its own specifications and imposes very strict quality controls.
• Respectful: By adopting ecologically responsible behavior, La Vie Claire acts in respect of people and the earth.
• Referential: Since 1946, La Vie Claire has been committed to the development of organic farming.

La Vie Claire Franchise

Desired Profiles:

• You are looking for a new entrepreneurial project that aligns with your values and provides a structured framework for growth in complete serenity.
• You have a business sense and enjoy interacting with others.
• You want to build a meaningful project that you can be proud of.

The Concept

Our La Vie Claire network presents an innovative and effective store concept. Located close to customers, our points of sale maintain a balance between a human-sized format and a wide variety of products.

The stores, with a sales area ranging from 250 to 350m², are located both in city centers and in the periphery, within a commercial environment suited to each country.

A La Vie Claire store is composed of 4 key points:

• A modern and welcoming concept: open and inviting windows and facades, eco-friendly human-scale furniture that enhances visibility, warm lighting, complete and adaptable signage, and harmonious and soft color palettes.

• A wide range of products: covering all needs and continuously expanding with 6,000 references available, including 2,000 La Vie Claire references.

• The consumer at the center of the relationship: stores are a place of exchange and interaction thanks to the advice and attentiveness of our teams, who are trained to provide personalized guidance.

• Eco-designed stores: designed and equipped to reduce energy consumption: eco-designed wooden furniture, pollutant-free and solvent-free paints, specific contract with EDF to support renewable electricity production.

Access Conditions

• Sales area varies and is recommended between 200 and 400 m²
• Location in a commercial city center or periphery within a commercial environment suitable for the country
• Minimum potential of the catchment area: 10,000 inhabitants. To be studied according to the country.
• Recommended personal contribution: approximately 30% of the total investment amount
• La Vie Claire entry fee: €25,000 excluding VAT.
• No franchise fee (royalties)
• 4% monthly fee on the turnover purchased from the central supply