Laurent Delafontaine
Franchise expert and founder of Axe Réseaux
Are you a leader of a commercial brand looking to grow without bloating? Laurent Delafontaine has been supporting companies in the development of their franchise networks since 2011, with a unique and recognized approach.
Who is Laurent Delafontaine?
After working as a network coordinator, retail consultant, restaurateur, and franchise network director, Laurent Delafontaine founded the consulting firm Axe Réseaux, which aims to help commercial brands of all sizes and sectors develop their networks. He boasts over 300 clients in France and abroad with great success stories that are a source of pride.
A franchise enthusiast, Laurent Delafontaine is involved with the College of the French Franchise Federation as well as its Scientific Committee.
Committed to sharing knowledge, he has long taught in a Master’s program at the University of Colmar and at the Rennes School of Management.
Why choose Axe Réseaux?
The firm is probably unique in its organization, which is based on working with a limited number of clients, but with a Laurent Delafontaine-led approach that includes dedicated methodologies, tools, and resources.
Laurent Delafontaine explains: "We save time and improve efficiency, help avoid learning mistakes, and provide best practices in franchising."
Concrete and recognized results
Axe Réseaux has overseen more than 3,000 franchise openings, with a 92% client satisfaction rate and no legal disputes since its creation.
They trust us
Hard to choose... Feuillette Bakery, O'Tacos, Les 3 Brasseurs, SaladandCo, LaBrigade... over 30 references in the food service industry. TotalEnergies, Suez, ENI, Sodexo, Auchan... for international companies. And then Clopinette, Ecomiam, Amorino, Relax Auto, Cyclable, OnAirFitness...
A great snapshot of entrepreneurial richness in France.
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