Discover Opportunities in the World of Franchising

From October 2 to 4, 2025

Allianz MiCo, Milan

Franchising in Italy is booming — over €35 billion in value and still growing. Discover the brands, trends and opportunities shaping its future.

Discover Opportunities in the World of Franchising

In Italy, both brands and stores are increasing: the franchising sector employs over 290,000 people and is worth over €35 billion. Salone Franchising Milano offers a specialised programme focused on training, self-employment and access to credit.

A growing trend

According to the latest Assofranchising data, despite global uncertainties, franchising in Italy continues to grow, showing notable adaptability and resilience. The sector represents 1.8% of national added value and closed 2024 with a turnover of €35.8 billion (+5.4% vs 2023).

2024 saw a +2.2% increase in franchise outlets (67,275 units) and employment rose to 293,791 workers (+2.1%).
Active networks are rising again: 931 brands (+0.2%).
Leading sectors: large-scale distribution (€12.6B), clothing (€7.4B), services (€6.7B).
Average initial investment: ~€120,000. Average entry fee (in 74% of cases): ~€15,000.
2025 projected revenue growth: +3.9%.

Characteristics of franchising

Vision, quality offering, digital strategies, customer care and brand consistency allow franchising to grow and evolve. Several brands use Salone Franchising Milano to introduce themselves to potential franchisees and showcase successful models.

Brooklyn Fitboxing

A Spanish format (founded 2014) combining fitness and boxing, offering real-time training monitoring, gamified challenges and AI-driven data analysis to build community and engagement.

L'Erbolario

Nearly 50 years of history: a franchising model that blends tradition and an omnichannel strategy, integrating e-commerce and physical stores with consistent high standards.

La Piadineria

A flexible food-retail format adapted to mall food courts, city centers and motorway restaurants. The brand focuses on continuous design and digital integration to enhance the customer experience.

Cigierre (Compagnia Generale Ristorazione SpA)

Success built on continuous training and a franchising strategy supported by a dedicated academy (Cigierre Academy, launched 2023) and long-term partner relationships.

Tools for growth

Franchising operators and newcomers need up-to-date know-how aligned with brand vision. Salone Franchising Milano, supported by Eurospin (main sponsor) and associations (Assofranchising, Confimprese, Federfranchising), provides practical training, case studies and tools for expansion, finance and technology adoption.

The 2025 programme—developed with Retail Hub—focuses on three strategic dimensions: training, self-employment and access to credit. Sessions will cover financial solutions, expansion strategies, retail transformation and the impact of digitalisation and AI on franchising.